The Muscle Mix brand was built and refined from the ground up — starting with a polished logo and expanding into a complete visual system. The goal was to combine strength and modern minimalism into a look that feels clean yet powerful. We developed the full branding direction and label designs for their product line — including pre-workout, creatine, and protein formulas — creating a consistent visual language that communicates energy, trust, and performance.
Logo Design
Label & Packaging Design
Brand Identity
Color System & Typography
Art Direction
01 / THE CHALLENGE
Bring strength and modern minimalism together in a cohesive brand for a growing sports nutrition product line.
02 / OUR APPROACH
A polished logo and a clear visual system, carried through labels and packaging for pre-workout, creatine, and protein formulas.
01 / MUSCLE
Logo & visual identity
A refined logo and a clear color system establish the foundation for Muscle Mix. The identity combines a strong presence with clean typography, giving the product range a consistent and recognizable visual language.
02 / MUSCLE
Packaging & product label design
The brand system carries across pre-workout, creatine, and protein packaging. Consistent layouts and clear product information connect the range, while individual labels give each formula its own place within the family.
03 / MUSCLE
Digital brand applications
Digital layouts extend the same identity beyond the packaging. Bold product imagery, consistent typography, and clear hierarchy connect the online presentation with the look and feel of the physical range.
